Posts Tagged ‘spam report’
What Are Feedback Loops?
August 21st, 2008 No Comments Posted in Feedback Loops
Many ISPs include a “this is spam” button or link for a piece of email sent from a specific IP address. When clicked, it is considered a “complaint”. A feedback loop (or complaint report) notes when a recipient clicks “this is spam” for one of your emails and sends a copy of the report to you.
These complaint reports track the feedback from your recipients and notify you when you are being flagged with SPAM or UCE (Unsolicited Commercial Email) complaints. These reports are extremely useful in the analysis of your lists and the content of your email communications as well as keeping up with compliancy and SPAM laws.