Posts Tagged ‘Opt-In’
Newsletter Marketing and the Importance of Not Being a Spammer - Explained For Newbies
What is Newsletter marketing? It is a form of opt-in e-mail marketing, where each recipient of the newsletter has consented to receive it, usually by adding their email address to a list and confirming their wishes to receive e-mail from you.
Newsletter marketing is one of the best known and most used e-commerce tools. It costs almost nothing to send an email, and once set up requires almost no labor. The effectiveness of online newsletter campaigns can be easily measured and tracked to the real business value that every campaign delivers, and progressively optimised. Put that altogether and you have a fabulous marketing tool.
Buying Leads?
Buying leads can be a good way to jump start your e-mail marketing. It can also be the fastest way to put yourself out of business if you do not exercise some caution and make sure the leads you are buying are not junk that will cause you nothing but trouble or land you in court or jail!
First let me say that if you are thinking about buying one of those disks with thousands of e-mail address’s for next to nothing…..DON’T! again DON’T!
Most are old junk, spam traps and dead e-mail address’s that will get you blacklisted for spam, your hosting account killed for spam and generally cause a lot of trouble for you that you really do not want or need! More »
What Is Confirmed Opt-in?
Confirmed Opt-In leads are leads that have confirmed that they want your information/e-mail by clicking a confirmation link sent to the e-mail address the lead entered on your mailing list or autoresponder signup form.
Once the lead clicks that link they have Confirmed their wishes to receive e-mail from you and you are free to market to them.
A lead that enters their e-mail and you e-mail them right away is NOT Confirmed and NOT Opt-In! in any way shape or form!
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