Posts Tagged ‘email marketing’
Newsletter Marketing and the Importance of Not Being a Spammer - Explained For Newbies
What is Newsletter marketing? It is a form of opt-in e-mail marketing, where each recipient of the newsletter has consented to receive it, usually by adding their email address to a list and confirming their wishes to receive e-mail from you.
Newsletter marketing is one of the best known and most used e-commerce tools. It costs almost nothing to send an email, and once set up requires almost no labor. The effectiveness of online newsletter campaigns can be easily measured and tracked to the real business value that every campaign delivers, and progressively optimised. Put that altogether and you have a fabulous marketing tool.
What Are Feedback Loops?
Many ISPs include a “this is spam” button or link for a piece of email sent from a specific IP address. When clicked, it is considered a “complaint”. A feedback loop (or complaint report) notes when a recipient clicks “this is spam” for one of your emails and sends a copy of the report to you.
These complaint reports track the feedback from your recipients and notify you when you are being flagged with SPAM or UCE (Unsolicited Commercial Email) complaints. These reports are extremely useful in the analysis of your lists and the content of your email communications as well as keeping up with compliancy and SPAM laws.
Get Your E-Mail Read!
Did you know that 90-95% of all e-mails are deleted after they are received and never read?
Why?
People today receive so much junk(spam) e-mail that they have resorted to scanning the subject lines of the e-mails they receive deciding which to open and read to save time, deleting the rest.
Think about how you look at the e-mails you receive and decide which ones you are going to open and read. You will open and read e-mails from those people or company’s you are expecting e-mail from and those that the subject line of the e-mail is believable and peaks your interest. More »
Buying Leads?
Buying leads can be a good way to jump start your e-mail marketing. It can also be the fastest way to put yourself out of business if you do not exercise some caution and make sure the leads you are buying are not junk that will cause you nothing but trouble or land you in court or jail!
First let me say that if you are thinking about buying one of those disks with thousands of e-mail address’s for next to nothing…..DON’T! again DON’T!
Most are old junk, spam traps and dead e-mail address’s that will get you blacklisted for spam, your hosting account killed for spam and generally cause a lot of trouble for you that you really do not want or need! More »
Spam Filter Trigger Words and Phrases
Here is a short list of the most common words and phrases that trigger spam filters. This is not a complete list just the most common ones marketers are using.
If you find yourself using these you should think of another way to express what you are trying to say in your e-mail or your leads may never see your marketing message. More »