Posts Tagged ‘e-mail’
Newsletter Marketing and the Importance of Not Being a Spammer - Explained For Newbies
August 21st, 2008 No Comments Posted in E-Mail Marketing
What is Newsletter marketing? It is a form of opt-in e-mail marketing, where each recipient of the newsletter has consented to receive it, usually by adding their email address to a list and confirming their wishes to receive e-mail from you.
Newsletter marketing is one of the best known and most used e-commerce tools. It costs almost nothing to send an email, and once set up requires almost no labor. The effectiveness of online newsletter campaigns can be easily measured and tracked to the real business value that every campaign delivers, and progressively optimised. Put that altogether and you have a fabulous marketing tool.