WorkYourLeads

Can Spam Law

The CAN-SPAM Act: Requirements for Commercial Emailers

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. More »

Buying Leads?

Buying leads can be a good way to jump start your e-mail marketing.  It can also be the fastest way to put yourself out of business if you do not exercise some caution and make sure the leads you are buying are not junk that will cause you nothing but trouble or land you in court or jail!

First let me say that if you are thinking about buying one of those disks with thousands of e-mail address’s for next to nothing…..DON’T! again DON’T!

Most are old junk, spam traps and dead e-mail address’s that will get you blacklisted for spam, your hosting account killed for spam and generally cause a lot of trouble for you that you really do not want or need! More »

Spam Filter Trigger Words and Phrases

Here is a short list of the most common words and phrases that trigger spam filters. This is not a complete list just the most common ones marketers are using.

If you find yourself using these you should think of another way to express what you are trying to say in your e-mail or your leads may never see your marketing message. More »

Avoid The Spam Filters!

It’s easy to use words that trigger spam filters in your e-mails without you even knowing it. Here are few common ways that will trigger spam filters sending your e-mail to the spam box or to black space never to be seen again.

Using phrases or words like Click Here!, FREE, Unsubscribe, Remove Me, Make Money, $ and many many more. See our post about Spam Trap Words And Phrases for a short list of what not to use in your messages or subject lines. More »

What Is Confirmed Opt-in?

Confirmed Opt-In leads are leads that have confirmed that they want your information/e-mail by clicking a confirmation link sent to the e-mail address the lead entered on your mailing list or autoresponder signup form.

Once the lead clicks that link they have Confirmed their wishes to receive e-mail from you and you are free to market to them.

A lead that enters their e-mail and you e-mail them right away is NOT Confirmed and NOT Opt-In! in any way shape or form!
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